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Press release
For immediate release Music Video IV, from July 15 to October 1, 2009
2009 edition The Musée is increasingly interested in this ever-changing creative medium—one that is “swept along by the various trends present in society,” according to Louise Simard, who is in charge of multimedia events at the museum. The program comprises twelve titles by ten video makers active on the international music scene: Jaron Albertin, Jim Canty, Patrick Daughters, James Frost, Thomas Köner, Vincent Moon, OnelnThree,United Visual Artists (UVA) and Roel Wouters alias Xelor, as well as Vincent Morisset. This young Québec director, one of UQAM’s first graduates in interactive video, is represented by two works: be oNline B and Sleeping Sickness. The program runs for approximately one hour in a continuous loop. The 2009 Music Video program shows the influence of both cinéma d’auteur and YouTube culture. It pushes the video envelope, for example, with a work produced by means of the latest plotting technologies, without either cameras or lights. In his recent video House of Cards, for Radiohead, James Frost, used laser-enhanced scanners to detect and record the relative shapes and distances of the objects, and the images were created entirely from data visual display. In addition to the version being screened here, Frost and his crew posted an interactive version of House of Cards online, allowing fans to manipulate the image of Thom Yorke. Jaron Albertin shot Our Hell for Emily Haines with a thermal camera. Appropriating technology for aesthetic purposes, he turned a day at the beach into a picture of hell. For the site of the Arcade Fire album Neon Bible, Vincent Morisset created be oNline B, an interactive music video in which Web users can play with the face and hands of Win Butler; for this unusual site he won a Gold Pencil award of excellence from the American advertising industry. In 2008, he produced two versions, one of them interactive, of Sleeping Sickness for City and Colour, inspired by Sims video games. Music Video Music Video is a program dedicated to the directors who have come up with new ways of making music videos and expanded the scope of the visual arts. The museum’s goal in presenting these works on a big screen is to illustrate the creative energy displayed in the music video field, raise the profile of these highly inventive artists and showcase their works in a contemporary art setting. Music Video I, presented by the Musée in 2006, highlighted the contribution made by music video creators to developments in cinematic language, from Bruce Gowers’ Bohemian Rhapsody (1975) to the works of Michel Gondry, Spike Jonze, Jonathan Glazer and Chris Cunningham who, in the 1990s, raised the video clip to a full-fledged art form, and in the process went from being directors to artists. Music Video II opened with a piece that was a hit in 1980, Ashes to Ashes by David Bowie and David Mallet, but the program focused mainly on more recent works, with most of them produced in the current decade. Last year, in conjunction with the Québec Triennial, Music Video III was made up entirely of productions emanating from the local scene. The Musée d’art contemporain is located at 185 Sainte-Catherine Street West, Place-des-Arts metro. Hours: Tuesday through Sunday, from 11 a.m. to 6 p.m., and Wednesdays until 9 p.m. Admission: Adults: $8, students $4. Information: (514) 847-6226. Website: www.macm.org. The Musée d'art contemporain is a provincially owned corporation funded by the Ministère de la Culture, des Communications et de la Condition fémininedu Québec. It receives additional funding from the Department of Canadian Heritage and the Canada Council for the Arts. -30-
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