Les Printemps du MAC presents ARTchetype, the cultural evening of the spring season
Fifteen young members of the business community are investing efforts in the Musée d’art contemporain

Montréal, March 26, 2008 – Montréal’s cultural mecca the Musée d’art contemporain (MAC) is hosting the ARTchetype evening, set to take place this coming Friday, April 18, starting at 9 p.m. Organized by the dynamic committee known as Les Printemps du MAC, a group of fifteen young members of the business community, the evening promises to be an artistic experience for all the guests, come for a closer encounter with the many different forms of contemporary art.

Stimulating the collective unconscious

ARTchetype is meant to be a living, personal experience, a mirror, an expression of art reflected on the guests themselves. And the committee has set out to give them a real eyeful! On top of enjoying impassioned performances by DJ Alain Vinet and other, surprise artists, guests will be able to visit current MAC exhibitions Yannick Pouliot and Geoffrey Farmer.

Creative and logistical responsibility for this festive evening lies in the capable hands of Linda Dupuis and François Martin, a pair well known for organizing major events, and highly regarded and expert event planners Prodigium.

The new faces of cultural philanthropy

Les Printemps du MAC is a newly formed group of young people dedicated to acquainting the public with the Musée d’art contemporain, a treasure on our cultural and artistic scene. The committee’s goal is to encourage new generations to take an active interest in contemporary art, while raising awareness of the important role played by the MAC in both preserving and promoting this heritage in Montréal, across Canada and abroad. Meet a new generation of philanthropists eager to support today’s artists. “We want to establish a dialogue between artists and young Montrealers. The event is an opportunity to celebrate this closer relationship with the Musée d’art contemporain de Montréal,” says committee president Mélanie Joly, with considerable enthusiasm.

Les Printemps du MAC is made up of committee president Mélanie Joly of Cohn & Wolfe | Montréal, and members Constance Venne and Catherine Brossard (Caisse de dépôt et placement du Québec), Yanick Blanchard (National Bank Financial), Ranya Nasri (Nasri International), Karinne Bouchard (Alimentation Couche-Tard), Jan-Fryderyk Pleszczynski (Digital Dimension), Yan Besner (Fraser Milner Casgrain), Antony Rizzuto (Metrocom), Marie Julie Archambault (Holt Renfrew), Guy Martel (Stikeman Elliott), Sakchin Bessette (Moment Factory), Alexandre Trudeau (Juju Films), Catherine Malouin (Ernst & Young) and Pascal de Guise (BCF).

Tickets cost $100 each, and entitle the purchaser to a $50 tax receipt. All proceeds from the evening will go to the Fondation du Musée d’art contemporain.

For more details on the ARTchetype evening, visit www.artchetype.org

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Source and information:
Danièle Patenaude
514 847-6234
daniele.patenaude@macm.org